KOFOLA - Přání v Kofole
Kofola wanted to give Christmas present to it's fans and we created it for them. We created Christmas Carols played and sung by ""Kofola animated boars"" using augmented reality, that could be sent as Christmas wish. Only by sending the Christmas wish to anyone else users gained access to listen to more Christmas Carols with Kofola boars.
Problem to solve
To create original Christmas Carol and strictly follow the client's request to play the Christmas Carol only to those users, who had currently Kofola bottle with them.
How we solved it
Augmented reality recognizing the Kofola logo placed on bottle label proving, that no QR codes are needed on product.
- 22% of microsite unique visitors placed the Kofola bottle infront of webcam and played Kofola PF
- 30% of microsite unique visitors returned to microsite
- 10% of microsite unique visitors shared the link to the microsite
- during 3 weeks 122 000 unique microsite visits were generated"