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HBO's historical movie project promo

HBO

#media campaign #UI #poster Visit live website

We invented the visual concept for the movie and its promo materials.

  • We crafted an award-winning poster.
  • We built a microsite for the movie.
  • We launched a media campaign leading to the microsite.

The microsite presented historical context of the project and supported the story. Since the script evolved around one of the pivotal moments in Czech history—the silent on set of the Velvet Revolution—we had a specific sense of patriotic responsibility to finish this project the best way we possibly could.

We kept iterating the poster for several months, finishing almost a hundred versions, and launched the campaign successfully.