Human—centred redesign of Kooperativa's corporate website.
Kooperativa—Vienna Insurance Group
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We did a lot of research and built a responsive corporate website for Kooperativa's potential and current customers.
- We did a big research and built a responsive corporate website for Kooperativa's potential and current customers.
As we had listened carefully to how people talk and write about insurance, we came to understand that the company doesn't actually speak the same language its customers do. Specialized terms and contract extracts are not what people want to know about insurance. They need the reassuring guarantee of someone being able to guide them through the rough patches in their lives, not super—specific conditions of insurance indemnity.
- We significantly changed the way Kooperativa speaks to its customers and the way it communicates what it does.
The outcome is a clear and flat website, presenting just enough content to provide what people need to know in specific situations.