O2 TV

Turning O2 TV into Netflix like experience

CONTEXT

UI that doesn’t suit
×
design challenge

The current version is far behind today's possibilities of digital TV. The client has their vision and technical solution how to sort the content. And here starts our job.

ACTION: RESEARCH

Users don’t know what their TV offers

We analysed an extensive research conducted on 250,000 users and uncovered the most visited sections of the TV. Additionally, user testing showed the main issues to fix: bad focus, confusing menu, users having troubles within the player mode, channel lists and personal records being uneasy to find.

ACTION: DESIGN PROCESS

How to sort 2.5k shows into a clear UI

What are the most important features the user wants? What is a tolerable amount of information? We started with a raw structure, wireframes, continued with designing elements. It led us to the line layout vertically sorted from the key elements to the less important ones. The target product of this phase was a testable prototype.

ACTION: TESTING DESIGNS

The essential part: user testing

You don't know what you've created until you try it in real life. Our interactive Axure prototype gave people almost real experience of a TV interface. 

ACTION: TESTING DESIGNS

16 Prototype iterations

32 Testers

8 Testing scenarios

ACTION: DELIVERING DESIGN

UI Kit

Delivering design means defining all the building blocks: colours, fonts, grid, icons & symbols, spectrum of tiles, interaction principles…

ACTION: DELIVERING DESIGN

Framer
Animation Tuning

Animations navigate the user through the interface. Framer helped us to refine animation principles. HTML determines feasibility limits. 

IMPACT

250k customers can now find the content more easily

People will find the show they want to watch more easily and they don't have to wait for the show to find them. The TV content can be browsed through time and also through the program categories.