Prezident 21 is an online voting game that showed in real time how the 2018 direct presidential election would have progressed if citizens had the opportunity to nominate and vote for candidates using 3 positive and 1 negative vote.
Brand Identity Strategy Art Direction
UX & UI Design Illustration Motion Design
„We aim to spread awareness about the multiple-vote electoral system, a system we believe leads to better outcomes and allows for deeper social consensus.“
Karel Janecek, the founder of Democracy 21
The game lasted 388 days. It has two phases.
In the first game stage, users could nominate who fulfilled the conditions for a presidential candidate. In the second stage, it was only possible to vote for official candidates, and the vote had to be verified via SMS.
from 386 towns in the Czech Republic
SMS Verification was needed
2.6 voice of 4
the average number of votes granted one voting
Were nominated by Czech citizens
It took 3 months to build MVP
Minimum viable product
From Ideas to Wireframes. From Wireframes to Design, Illustration & Animations. From Design System to Live Responsive Site.
During the following three months we changed the identity
We had no time to care more about the illustrations during the MVP process. We had to focus on functionality over beauty. After lunch, we realized that we wanted to be more solid. More than just a game. We stuck to our basic national colors and recreated a new set of illustrations for further application.