2FRESH

KASPEN/JUNGv.MATT redesign website

Philosophy of the czech leading ad agency is based on thought that the best ideas are like trojan horses.
Since they are able to get into the life of everyone of us. We came up with concept and did redesign
of the website in HTML5.
http://kaspen.cz

PepsiCo - Lay's Strong campaign

On the occasion of launch of new flavors for Lay's Strong we came up with idea that the spicy flavor everyone dares. Only those who meet all psychologically demanding tasks get exclusive monthly subscription of HBO GO. Finally, we organized special event in the cinema for Lay's Strong fans and engaged Pepsi fans as well.
http://laysnisito.cz

O2 Be Anything (O2 Buďte čímkoliv)

No flash, pure HTML5 magic. O2 Be Anything is a responsive microsite that includes in-page video playback controlled by user scrolling. We have designed this microsite to introduce and explain mobile internet and smartphones to beginners and boost sales.
http://chytryzivot.cz/

Moje O2 mobile app (Moje O2 Aplikace)

This iOS, Android and Windows Phone application allows O2 customers to check their spendings and set-up services on the go. Focus and reduction were core concepts when designing this app. We have removed literally everything - functions, texts, design elements and everything that was not absolutely necessary.
We have applied our extensive experience with customer care portals design during this project.
https://itunes.apple.com/us/app/moje-o2/id564164409?mt=8

O2 Self-care portal for businesses (Moje O2 pro firmy)

Thanks to this complex portal, business customers can manage their services, review and pay their invoices and communicate with O2. We have designed the whole user experience from wireframes to responsive HTML templates. We helped O2 complete project analysis and played part in several user testing sessions. https://moje.o2.cz/firma/login.jsp

Věrný zůstanu

In co-operation with HBO, 2FRESH created a unique online project “Věrný zůstanu” (Faithful, I remain). Through the confessions of well-known personalities, the website vernyzustanu.cz tells stories of the communist reign that have never been revealed to public before. Together they convey a unique testimonial of painful times and significant landmarks in the Czech history.

Among the witnesses we talked to are Madeleine Albright, former US Secretary of State. Kamila Moučková, former broadcaster, Jiří Stránský, writer and screenwriter, Olbram Zoubek, sculptor, Ivan M. Havel. scientist and brother of the former president of the Czech Republic, fellow university students of Jan Palach and many others, who were willing to share their memories with us.

2FRESH conceived and executed creative concept and graphic design. The HTML5 website works both on desktop and mobile devices. The visibility and traffic of the project is supported by online and outdoor campaign also designed by 2FRESH.
www.vernyzustanu.cz

TOND

How to convey crucially important but sort of dry information to children with hearing disability in entertaining way? What about creating a game for them in which they can learn useful information, while playing, and having opportunity to win a LEGO building kit. We have built (web)town for kids, in which they can learn everything about the sign language interpreter profession by experiencing real life situations set to our town. Children are strongly encouraged to be more independent when arranging new identity card or driving licence and explained all necessary procedures and rules they need to know when arranging sign language interpreter.
www.tond.cz

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KOOPERATIVA MOBILE APP

Kooperativa is the second largest insurance company in the Czech republic. We prepared for them the mobile application for iPhone and Android which provides usefull information for motorists - traffic news, recommended procedure in the case of an accident, information on international road rules, online travel insurance and lot more. We are working on upgraded version with new features.
Available on the App Store and Google Play

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NIVEA - PURE & NATURAL

We play with first names of users and let them plant with flowers and leaves as symbols of NIVEA natural cosmetic products. The resulting composition can be downloaded as a wallpaper for mobile phones, desktop or can be shared with friends on Facebook.
www.nivea.cz/natural

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KOFOLA - NEW YEAR'S WISH

Kofola is the most famous soft drink in the Czech republic. The new year's wish on the microsite can be revealed only if users place Kofola bottle in front of webcamera. We used augmented reality to show three pigs in 3D who sing christmas carols for you. If you want to play next carol, you must send a link to the microsite to someone else.
www.2fresh.cz/pranivkofole

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TERAPIE NA HBO

We did the digital campign for TERAPIE series which is about a psychologist who solve problems of patients with diverse traumas. The main actor is Karel Roden who played in the movie 15 Minutes with Robert De Niro. The digital campaign is based on intimate revelations and we allow users to use digital tools to tell their friends that they have a problem which they may not even realize. The project was cooperated with MARK BBDO.
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NINJAGO

Ninjago is a popular toy for boys. Our challenge was to teach boys rules of the game. We prepared online training playground to learn kids how to become Master of Spinjitsu. Step by steps wizzard shows kids every aspect of the game. The website in HTML5 is optimized for tablets.
www.turnaj-ninjago.cz/game

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STILLKING FILMS

Advertising and film production agency Stillking Films has a brand new website from us. The concept of the website is built on quotes from movies they produced.

stillking.com

BOMTON

Bomton are prestigious studios in Prague providing services in hairdressing, cosmetics, manicures, spa & wellness. We redesigned their website based on visual style of their magazine. The website in HTML5 is optimized for tablets and smartphones. The content can be edited by administration mode.

www.bomton.cz

DOX

We redesigned the website for DOX - centre for contemporary art in Prague. We used On-Site system administration which makes the website administration usable for content editors. The design comes from the purity of DOX exhibition spaces. We also prepared Facebook application which promotes currect and upcoming exhibitions in DOX.

www.dox.cz

MERCEDES B-CLASS

Microsite for the new Mercedes B-Class is dedicated to all life moments. For example - do you have children and you are not sure if Mercedes B-Class is suitable for you? Play your children a fairytale to have fun on the new TFT screen. We combine the needs of people and features of the car. The project was created in cooperation with MARK BBDO.

www.tridab.cz

WRIGLEY - ORBIT 3D ANIMATIONS

We prepared funny animations with 3D characters of beer, onion and ice cream. Their stories are personal confessions and show us how Orbit chewing gum protect us against them. Animations are placed on the microsite www.orbitklub.cz where users can find list of dentists and get to know everything about teeth.

www.orbitklub.cz/orbit/orbit-cinema/pekne-ostra-cibule
www.orbitklub.cz/orbit/orbit-cinema/pivo-nerozlucny-kamarad
www.orbitklub.cz/orbit/orbit-cinema/sladka-zmrzlina

PHILIPS VYJÁDŘI TO

When facing an important decision we think about how to say it, how do we look ... how to express it correctly! Not only modification in appearance, but also correct expression help you to get what you want. We prepared digital campaign for Philips Male Grooming products in the Czech republic, Slovakia and Hungary where Philip - the main character of the story - teach you how to be persuasive in everyday situations. We did video/photo shooting and audio dubbing and using it on the microsite, pre-roll videos, videobanners, TVC tag on and printed materials for instore as well.

www.vyjadrito.cz

ČEZ ELEKTRIKA JE COOL

We did the music portal for students of technical schools. The winners get video clip, can cooperate with professional musicians and the best one may be heard at summer music festivals next year. The project was cooperated with MARK BBDO.

www.elektrikajecool.cz

CZECHOSLOVAK MODELS

We prepared the website for Czechoslovak Models. We used HTML and Javascript to build the unique fullscreen design with no scrolling, great looking on iPad and smartphones. Czechoslovak Models is an agency with the strongest tradition in the Czech market, which is aimed at full-service in the area of modeling and related production services.

www.czmodels.cz

RED BULL KART FIGHT

The quiz competition designed as a F1 race is a qualification for Red Bull Kart Fight where the winner goes to Abu Dhabi to enjoy the real F1 race. To be in qualification round users must correctly answer 10 questions concerning of Red Bull Racing Team in F1. To participate the quiz competition users have to enter the code from Red Bull fourpack which can be bought in the shops.

Accelerate yourself

Web application dedicated to Telefónica O2 employees who register for a 10 km run in the center of the city of Prague. Intranet campaign follows on public campaign Zrychlujeme.cz presenting new VDSL technology for faster internet connection. As the speed of O2 internet connection grows up so do O2 employees run faster.

Czech Sport Aircraft

We made key visuals with Martin Šonka - the first and the only Czech pilot of Red Bull Air Race. Also we arranged photoshooting of Martin Šonka with a great photographer Martin Chum. The second project was an exhibition catalogue presenting a unique Light Sport Aircraft SportCruiser.

MERCEDES - MYTHS & FACTS

Microsite goals is to demolish the myths about Mercedes cars. There are a lot of facts which give you the evidence that the rumours of Mercedes are not true. And for those who demolish them is prepared Mercedes car for the weekend.
The project was cooperated with MARK BBDO.

www.mytyfakta.cz

O2 TV GUIDE - IPHONE APP

O2 TV is a digital television which consists of more than 70 programs and provides unique services like video library, TV program recording, TV archive, etc. We completely redesigned this iPhone application to be more usable.

PEPSI - REFRESH YOUR CLUB

Microsite enables users to select entertainment packages in the local clubs and vote for them. Even users have a chance to win iPhone 4G on a daily basis and tickets for summer music festivals in the Czech Republic and in Slovakia. This project builds on last year's campaign Refresh Your World and Refresh Yourself.
The project was cooperated with MARK BBDO.

O2 - VDSL INTERNET

VDLS in a new technology providing users faster internet connection. The microsite enable users to check availability of VDSL at homes and offices to be sure they can switch into this new technology. Even every user has a chance to win iPad 2, Playstation 3, etc.
We dealt with analysis, user experience and graphic design on this project and the microsite was build in a cooperation with Et Netera.

www.zrychlujeme.cz

Czech Poker Tour

Jingle for CZECH TV with opening and closing theme. We made shooting, 3D graphics, post-production services and visual style of TV show. Thank to Canon Czech Republic for using digital camera Canon EOS 7D.

New O2.cz for Telefónica O2

In cooperation with O2 Interactive department and Et Netera we have launched new Telefónica O2 website on February 1st 2011. For nearly 2 years on this project our concern was analysis, user experience and graphic design.

ČEZ Kde jinde

Animations for a czech leading energy company ČEZ which are intended for internal use. The project was implemented in cooperation with MARK BBDO. Illustrations by Martin Kubac.

Pepsi PF 2011

Based on a motto: If you want to change the world, change yourself first. The microsite enables users to put themselves into 5 different live scenes via a webcam. Users can record themselves and send a personal message to their friends. Created in partnership with Mark BBDO.

LEGO

Microsite for LEGO DUPLO follows the spring campaign www.hrascisly.cz but now it's more focused on role-playing and storytelling. There is a better connection to LEGO DUPLO products and benefits for children on this playful competition microsite.

www.budemesihrat.cz

PEPSI

Website enables users to create custom design of bus stops by giving them special 3D and other tools. There are chosen 2 winners each month and their ideas are used for rebuilding the real bus stops. Created in partnership with Mark BBDO.

www.refreshyourworld.cz

LEGO

Playful competition microsite for LEGO DUPLO based on creativity through playing and learning.

www.hrascisly.cz

NUTCASE

Famous Czech extreme athletes join the NUTCASE Team. Presented by SNICKERS.

www.nutcase.cz

Sarka Pancochova

The official site of the top czech snowboard mistress.

www.sarkapancochova.cz

ALO Diamonds

Creative concept and its implementation throughout all media.

www.alo.cz

Snickers

A brand new web site for the world's biggest selling candy bar.

www.snickers.cz

O2 Christmas 2008

What is your most secret wish? To save the world, to become a famous writer or to have another wish? It's time to make your wishes come true. An award-winning (The FWA Site of the day) flash experience site with games and special features.

o2vanoce2008.2fresh.cz

Twix Beatbox

Creative concept, shooting and postproduction.
Make your own video and win. Contest supporting video.

2fresh.cz/beatbox/ + www.twixace.cz

Czech Sport Aircraft

Creative Concept, Identity, Print, Design, Webdesign and 3D.

www.czechsportaircraft.com

ASSO

PV3D Flash, Design, Webdesign.

www.asso.cz

Gotta go

Also known as "Musím končit" on YouTube. O2 viral video. Creative concept, production, motion design, 3D.

Twixace

Twix 2008 Campaign (Czech and Slovak Republics) - creative concept, design, illustration, webdesign, print, motion design, event production.

www.twixace.cz