Prezident 21 is an online voting game that showed in real time how the 2018 direct presidential election would have progressed if citizens had the opportunity to nominate and vote for candidates using 3 positive and 1 negative vote.
Our work
Brand Identity
Strategy
Art Direction
UX & UI Design Illustration
Motion Design
„We aim to spread awareness about the multiple-vote electoral system, a system we believe leads to better outcomes and allows for deeper social consensus.“
Karel Janecek, the founder of Democracy 21
In the first game stage, users could nominate who fulfilled the conditions for a presidential candidate. In the second stage, it was only possible to vote for official candidates, and the vote had to be verified via SMS.
from 386 towns in the Czech Republic
SMS Verification was needed
the average number of votes granted one voting
Were nominated by Czech citizens
Minimum viable product
From Ideas to Wireframes.
From Wireframes to Design, Illustration & Animations.
From Design System to Live Responsive Site.
We had no time to care more about the illustrations during the MVP process. We had to focus on functionality over beauty. After lunch, we realized that we wanted to be more solid. More than just a game. We stuck to our basic national colors and recreated a new set of illustrations for further application.
Thanks to Daniel Špaček for his illustration system.
We were working in two week sprints. Supporting online & offline campaigns, meetings, voting guides and explanation videos, with the goal of reaching as many voters as possible.
Key features
Rich Candidate Profiles
Video Interviews
Voting Guide
Video Explenations
SMS Voting Protection
Demographic Data Collector
During the days leading up to the official election, President 21 was used as a site where voters could find a comprehensive summary of all the information about the election and the candidates.
Lukáš Pitter Strategy, Design
Jakub Krčmář UX Designer
Jarin Němeček LEAD Designer
Daniel DoktorDesigner
Radek SchenkDesigner
Martin PavlicaMotion Designer
Kateřina SingerProject manager
Daniel ŠpačekIllustrator
And many others.
Thanks to all who participated.
